Click here to view the 2014 Excellence Award Winners!

The CUNA HR/TD Council's Award Program recognizes and honors credit unions that exemplify excellence in the human resources and training disciplines and serves to promote credit union philosophies through people leadership.

The distinction is reserved exclusively for the credit union HR/TD elite. Those who in all aspects of their chosen profession, consistently excel for the benefit of their credit union, uphold the standards of the HR/TD professional ethics and contribute to the credit union movement.



The CUNA HR/TD Council is comprised of professionals who work at small, medium and large credit unions with a variety of roles and responsibilities. In recognition of this diversity, the awards will focus on “best practices” in three distinct areas of the HR/TD disciplines:

1. Employee Engagement - Recognizes the HR/TD department that has made significant contributions or has taken an innovative approach in one of the following categories:

  • Internal Communication
  • Staff Development
  • Management Development
  • Employee Satisfaction & Loyalty
  • Organizational Development
  • Social Media
  • Rewards & Recognition
  • Cultivated a highly productive and engaged workforce
  • Community Involvement
  • Work/Life Balance

2. HR/TD Management Practices - Recognizes the HR/TD department that has made significant contributions or has taken an innovative approach in one of the following categories:

  • Compensation & Benefits
  • Recruitment
  • Retention
  • HR/TD Metrics
  • Wellness Programs
  • Technology (i.e. HRIS, Leaning Management System, etc)
  • eLearning
  • Training Program Design & Implementation
  • Workforce Diversity

3. HR/TD Strategic Leadership - Recognizes Senior HR/TD professional who has made significant contributions or has taken an innovative approach in one of the following categories:

  • Innovative Business Solutions
  • Competitive Workforce
  • Talent Management
  • Long-range HR/TD models
  • Change Management
  • Leadership / Succession Planning
  • Culture Building / Development
  • Learning Development Strategy
  • Leadership Development
  • Internal Branding
  • Organizational Development



The practice, contribution or activity being considered for an award must be relevant for us today or in the future and has occurred within the last 12 months from entry.

Entrant's credit union must be a CUNA affiliated credit union to be considered for an award.

Judges are eligible to submit and/or be considered for an award. However, they will be excluded from judging in the category that they enter.



Winners of the awards will be announced at the annual HR/TD Conference. To honor the recipients of the HR/TD Council Awards, recipients will receive the following:

  • Recognition at the annual CUNA HR/TD Council Conference (Note: award recipient or designee's attendance is required at the conference).
  • Complimentary registration to the annual conference
  • Profile on the HR/TD Website
  • Participate in presenting the award for the following year



Fees must be submitted at time of application. All fees are nonrefundable.

Applications submitted prior to or by the deadline will be entered for award consideration. Applications received after the deadline will not be considered and will be returned to the candidate.

An incomplete entry form is grounds for disqualification.

Any supplemental materials, such as sample communications, metrics or other documentation must be presented electronically. All judges' decisions are final.



Entrant fees are based on the asset size of the candidate's credit union. Early entrants (submitted by January 23) pay a discounted rate. Applications and fees received after the deadline will be returned without consideration.

CU Asset Size

Early Submissions

(Received by 1/23/15)

Application Fee

(Received 1/24/15 - 2/13/15)

Less than $499 Million



$500 Million - $1Billion



More than $1Billion





The Selection Committee is comprised of a panel of HR/TD peers. Committee members will select the winning award recipients based on the following selection criteria:

  • Innovation: (20%) The initiative incorporates a new approach addressing the specific business challenge faced by the organization. Creativity, originality, innovation and differentiation will be considered.
  • Business Outcomes / Impact: (20%) Demonstrate how the initiative significantly impacted the business and quantify results against clearly stated objectives. Tangible evidence of the impact of the project with measurable and quantifiable results particularly with respect to financial impacts and illustrates how the people management strategies impact the business outcomes.
  • Sustainable: (20%) Outcomes achieved are sustainable and/or replicable. Demonstrate how the business intends to build on your efforts in the future.
  • Quality: (20%) The extent to which the HR/TD system or practice is well designed. Demonstrates professional competence and business acumen; includes a clearly defined vision and goals.
  • Integration: (20%) The extent to which the people management strategies integrate with each other, align with business corporate strategies and includes senior level commitment.



The entry form must be completed and submitted online. The steps below outline exactly how to enter.

  1. Register an Account
  2. Create Your Entry
  3. Upload Digital Files
  4. Submit Entry

To LOGIN use this link

Entries and payment must be received no later than 11:59 pm CST on February 13, 2015. To receive the discounted rate, your entry and payment must be received no later than 11:59 pm CST on January 23, 2015.
Entrants will be notified of the status of their entry by March 9, 2015.

If you have questions about the entry procedures, please contact CUNA Council Administration at 1-800-356-9655, ext. 4018 or